USED BOOK SUPERSTORE EXPANDS PRODUCT LINE
Success of Used Book Sales Drives Expansion to Offer New Books, Expanded Categories, Toys and Games, and Special Bargain Books
Wilmington, MA April 6, 2011 – Used Book Superstore, Inc. the largest used bookstore chain in New England has announced that despite a challenging retail economy its stores are both broadening their product lines and increasing overall inventory. The company will add new books, toys and games, and premium used books to its offerings beginning this week..
According to Bob Ticehurst, founder and president of the Used Book Superstore chain, “Because we have refined our business model to appeal to the price sensitivity of today’s consumer, we are expanding our core products to make our stores one stop shopping for books and related products, both, new and used. Our stores appeal to readers of all ages and offer books at priced dramatically less than other book retailers and far less than ebooks. It’s a natural to give our customers what they want.”
Used Book Superstores will add the following categories to its current selection of over 100,000 used books, DVDs, CDs, and audio books:
- Newly released bestseller books
- ‘Bargain Books’ (new) will be offered at deep discounts. This will increase the availability of recently published books such as, cookbooks, military, new age books and other popular categories.
- ‘Store Bestsellers’ (ultra popular used), the availability of used copies of popular bestsellers like: “Water for Elephants”, the “Diary of a Wimpy Kid” series, and the Stieg Larsson series including: “The Girl with the Dragon Tattoo, The Girl Who Played with Fire and The Girl Who Kicked the Hornet’s Nest” will increase.
- Toys, games, and art supplies from the popular “Melissa and Doug” collection will complement the thousands of used children’s books already offered at incredibly low prices.
Retail Book Industry Background
In 2009, Book Industry Trends, the Book Industry Study group reported the $40.32 billion in US book publisher’s sales. In 2010 Forrester Research predicted end of year e-book sales to be $966 million, growing to $3 billion in sales by 2015.
E-books, while growing in popularity are 2% of the overall book market today and are predicted to be just 7.5% of total book sales in 2015. This leaves the market wide open for companies like Used Book Superstore to be successful in competition with e-books and with premium priced books like Borders who is in Chapter 11 bankruptcy protection, have not been.
The Used Book Superstore chain is continuing its three-year expansive growth to become one of largest used bookstores in the USA with more than 100,000 gently used books, CDs, DVDS and audio books, as well as new books, toys, games and puzzles in each store. There are currently five Used Book Superstores in MA and NH. The Company opportunistically is considering further expansion in New England as well as into major retail centers across the USA.
Philanthropic Programs for Education – Background
“Books for Teachers” is a program available to all schools or entire school districts. This program provides a $15 per educator credit at any of the five Used Book Superstores. Any teacher can apply for a book grant for their school. Go to www.usedbooksuperstore.com.
“Got Books Great Book Giveaway” is designed for elementary schools in greater Boston and southern New Hampshire. This program distributes a free book to every child in schools K-5. Any teacher can apply for a book grant for their entire school. Go to www.gotbooks.com.